This company is using cannabis to make jeans

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Alchemists are known for turning straw into gold — but can a pair of LA creatives turn weed into jeans?

James Jeans and Alkhemist Los Angeles founders, James Chung and Conrad Yun, have launched a licensed cannabis growing facility in the city of LA, with the intention of combining a passion for cannabis and years of experience crafting premium denim products.

“We are excited to become the premiere locally grown producer of artisanal cannabis for the Southern California market and beyond,” Chung told Sportswear International at a ribbon-cutting ceremony last week to open the facility.

For now, the line caters exclusively to women, but there are plans to include menswear as well. The brand’s lifestyle division also includes accessories, a variety of products containing cannabidiol (CBD), a psychoactive but non-intoxicating cannabinoid from the cannabis plant, and apparel such as T-shirts, leggings, jackets and athleisure gear.

Hemp is an ideal fabric for a variety of reasons, say Alkhemist founders, citing the material’s eco-friendliness, texture and antibacterial properties.

“Incorporating hemp fabrics into our product line has been a multi-year research and development process,” Chung told Sourcing Journal. “The challenge with hemp has been getting a final product that meets our exacting standards for fit, comfort, style and durability. But our engineering and design process has paid off. We found the right blend of hemp and other fibers to create velvety soft, breathable jeans, cargo pants and Bermuda shorts that are perfect for any occasion and better for the planet.”

The collection ranges in price from US$160-320.

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